{"id":504,"date":"2026-07-31T22:47:32","date_gmt":"2026-07-31T22:47:32","guid":{"rendered":"https:\/\/presented.com.ar\/index.php\/transformacion-digital-2\/"},"modified":"2026-09-12T05:00:48","modified_gmt":"2026-09-12T05:00:48","slug":"transformacion-digital-2","status":"publish","type":"page","link":"https:\/\/presented.com.ar\/index.php\/transformacion-digital-2\/","title":{"rendered":"IA + Transformaci\u00f3n Digital"},"content":{"rendered":"<style>.pi{font-family:'Segoe UI',Arial,sans-serif;color:#1a1a2e;max-width:960px;width:100%;margin:0 auto;padding:0 20px;box-sizing:border-box}.pi *{box-sizing:border-box}.pi-hero{text-align:center;padding:50px 24px 42px}.pi-k{font-size:13px;letter-spacing:3px;text-transform:uppercase;color:#22bf93;font-weight:700}.pi-hero h2{font-size:clamp(30px,5vw,39px);font-weight:800;line-height:1.2;color:#0b2255}.pi-hero p{font-size:18px;line-height:1.7;max-width:720px;margin:0 auto 28px}.pi-metrics{display:flex;justify-content:center;gap:60px;flex-wrap:wrap}.pi-metrics strong{display:block;font-size:2.2em;color:#3dc87a}.pi-intro{background:#f0f4ff;padding:36px;border-radius:12px;margin-bottom:40px}.pi-intro h2,.pi-title{color:#0b2255}.pi-intro p{line-height:1.65}.pi-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:18px;margin-bottom:44px}.pi-card{padding:24px;background:#fff;border:1px solid #dce5f4;border-radius:12px}.pi-card h3{color:#0b2255;margin:0 0 10px}.pi-card p{color:#4a5568;line-height:1.6;margin:0}.pi-steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:16px;margin-bottom:48px}.pi-step{padding:24px;background:#0b2255;color:#fff;border-radius:12px}.pi-step b{display:block;color:#3dc87a;font-size:1.5em;margin-bottom:8px}.pi-step p{color:#e8edf7}.pi-projects{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:20px;margin-bottom:32px}.pi-project{border-top:4px solid #3dc87a;background:#f8faff;padding:24px}.pi-project small{color:#168c63;font-weight:700;text-transform:uppercase}.pi-project h3{color:#0b2255}.pi-project p{color:#4a5568;line-height:1.6}.pi-cta{display:flex;justify-content:center;margin:0 0 48px}.pi-link{display:inline-flex;align-items:center;justify-content:center;min-height:48px;background:#0b2255;color:#fff;padding:12px 24px;border-radius:10px;font-weight:700;text-decoration:none}@media(max-width:600px){.pi{padding:0 8px}.pi-hero{padding:30px 8px}.pi-hero p,.pi-intro p,.pi-card p,.pi-step p,.pi-project p{font-size:16px;line-height:1.6}.pi-metrics{gap:28px}.pi-intro,.pi-card,.pi-step,.pi-project{padding:22px 18px}.pi-grid,.pi-steps,.pi-projects{grid-template-columns:1fr;gap:14px}.pi-link{width:100%;text-align:center}}<\/style>\n<div class=\"pi\">\n<section class=\"pi-hero\">\n<p class=\"pi-k\">PRESENTED \u00b7 L\u00cdNEA DE TRABAJO<\/p>\n<h2>IA + Transformaci\u00f3n Digital<\/h2>\n<p>Acompa\u00f1amos a organizaciones p\u00fablicas y privadas a desarrollar capacidades reales para integrar la inteligencia artificial de forma cr\u00edtica, \u00e9tica y estrat\u00e9gica. <strong>Capacidades, no herramientas.<\/strong><\/p>\n<div class=\"pi-metrics\">\n<div><strong>+40.000<\/strong>personas alcanzadas<\/div>\n<div><strong>+16<\/strong>pa\u00edses<\/div>\n<\/div>\n<\/section>\n<section class=\"pi-intro\">\n<h2>Nuestro enfoque: capacidades, no herramientas<\/h2>\n<p>La inteligencia artificial genera valor cuando se integra a decisiones, procesos y flujos de trabajo reales. Por eso no ofrecemos cursos gen\u00e9ricos ni implementaciones desconectadas del contexto.<\/p>\n<p>Partimos del diagn\u00f3stico de cada organizaci\u00f3n y combinamos formaci\u00f3n, experimentaci\u00f3n, implementaci\u00f3n acompa\u00f1ada y transferencia para construir capacidades que perduren.<\/p>\n<\/section>\n<h2 class=\"pi-title\">\u00c1reas de trabajo<\/h2>\n<section class=\"pi-grid\">\n<article class=\"pi-card\">\n<h3>Diagn\u00f3stico y estrategia<\/h3>\n<p>Relevamos usos, necesidades, riesgos y oportunidades para definir una hoja de ruta situada.<\/p>\n<\/article>\n<article class=\"pi-card\">\n<h3>Formaci\u00f3n y alfabetizaci\u00f3n<\/h3>\n<p>Dise\u00f1amos programas para conducci\u00f3n, equipos t\u00e9cnicos, administrativos y perfiles no t\u00e9cnicos.<\/p>\n<\/article>\n<article class=\"pi-card\">\n<h3>Implementaci\u00f3n acompa\u00f1ada<\/h3>\n<p>Integramos herramientas y casos piloto en procesos concretos, con seguimiento y ajustes.<\/p>\n<\/article>\n<article class=\"pi-card\">\n<h3>An\u00e1lisis estrat\u00e9gico<\/h3>\n<p>Aplicamos IA para procesar informaci\u00f3n, identificar patrones y apoyar decisiones.<\/p>\n<\/article>\n<article class=\"pi-card\">\n<h3>IA \u00e9tica y responsable<\/h3>\n<p>Desarrollamos criterios de gobernanza, privacidad, validaci\u00f3n y gesti\u00f3n de riesgos.<\/p>\n<\/article>\n<article class=\"pi-card\">\n<h3>Sistematizaci\u00f3n y transferencia<\/h3>\n<p>Documentamos casos, pr\u00e1cticas y protocolos para que el conocimiento quede instalado.<\/p>\n<\/article>\n<\/section>\n<h2 class=\"pi-title\">C\u00f3mo trabajamos<\/h2>\n<section class=\"pi-steps\">\n<div class=\"pi-step\"><b>01<\/b><\/p>\n<h3>Diagn\u00f3stico<\/h3>\n<p>L\u00ednea de base, perfiles, necesidades y riesgos.<\/p>\n<\/div>\n<div class=\"pi-step\"><b>02<\/b><\/p>\n<h3>Dise\u00f1o<\/h3>\n<p>Estrategia, casos de uso y recorrido adaptado.<\/p>\n<\/div>\n<div class=\"pi-step\"><b>03<\/b><\/p>\n<h3>Implementaci\u00f3n<\/h3>\n<p>Formaci\u00f3n pr\u00e1ctica, pilotos y acompa\u00f1amiento.<\/p>\n<\/div>\n<div class=\"pi-step\"><b>04<\/b><\/p>\n<h3>Transferencia<\/h3>\n<p>Documentaci\u00f3n y capacidades para continuar.<\/p>\n<\/div>\n<\/section>\n<h2 class=\"pi-title\">Proyectos destacados<\/h2>\n<section class=\"pi-projects\">\n<article class=\"pi-project\"><small>IA aplicada a PyMEs<\/small><\/p>\n<h3>Centro PyME-ADENEU<\/h3>\n<p>Capacitaci\u00f3n sobre IA aplicada a negocios, comunicaci\u00f3n, redes sociales y publicidad para m\u00e1s de 30 PyMEs de Neuqu\u00e9n. El proceso contin\u00faa con un proyecto ampliado de transformaci\u00f3n digital.<\/p>\n<\/article>\n<article class=\"pi-project\"><small>Formaci\u00f3n para empresas<\/small><\/p>\n<h3>Nestl\u00e9 \u00b7 PyMEs proveedoras<\/h3>\n<p>Capacitaci\u00f3n sincr\u00f3nica para m\u00e1s de 30 empresas proveedoras sobre usos introductorios y aplicados de IA generativa en comunicaci\u00f3n, organizaci\u00f3n del trabajo y contenidos.<\/p>\n<\/article>\n<article class=\"pi-project\"><small>Formaci\u00f3n y estrategia<\/small><\/p>\n<h3>La Ciudad Posible<\/h3>\n<p>Formaci\u00f3n en uso profesional de IA y aplicaciones de IA ag\u00e9ntica y automatizaci\u00f3n para investigaci\u00f3n, an\u00e1lisis de informaci\u00f3n y producci\u00f3n de materiales.<\/p>\n<\/article>\n<\/section>\n<div class=\"pi-cta\"><a class=\"pi-link\" href=\"https:\/\/presented.com.ar\/index.php\/casos-y-proyectos\/\">Ver todos los casos y proyectos \u2192<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Acompa\u00f1amos organizaciones en su transformaci\u00f3n digital con IA: diagn\u00f3stico, formaci\u00f3n, campus virtuales y estrategia. Casos reales con SEGIB, PULSO+ y m\u00e1s.<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-504","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IA + Transformaci\u00f3n Digital - PresentED<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/presented.com.ar\/index.php\/transformacion-digital-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA + Transformaci\u00f3n Digital - PresentED\" \/>\n<meta property=\"og:description\" content=\"Acompa\u00f1amos organizaciones en su transformaci\u00f3n digital con IA: diagn\u00f3stico, formaci\u00f3n, campus virtuales y estrategia. 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