{"id":565,"date":"2026-08-06T14:44:29","date_gmt":"2026-08-06T14:44:29","guid":{"rendered":"https:\/\/presented.com.ar\/index.php\/2026\/08\/06\/ia-y-marketing-digital-para-pymes-capacitacion-en-el-centro-pyme-adeneu-de-neuquen\/"},"modified":"2026-08-06T14:44:29","modified_gmt":"2026-08-06T14:44:29","slug":"ia-y-marketing-digital-para-pymes-capacitacion-en-el-centro-pyme-adeneu-de-neuquen","status":"publish","type":"post","link":"https:\/\/presented.com.ar\/index.php\/2026\/08\/06\/ia-y-marketing-digital-para-pymes-capacitacion-en-el-centro-pyme-adeneu-de-neuquen\/","title":{"rendered":"IA y marketing digital para PyMEs: capacitaci\u00f3n en el Centro PyME-ADENEU de Neuqu\u00e9n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En julio de 2026, PresentED realiz\u00f3 una capacitaci\u00f3n para comercios y PyMEs en el marco del <strong>Programa de Transformaci\u00f3n Digital del Centro PyME-ADENEU<\/strong> (Agencia de Desarrollo Econ\u00f3mico de Neuqu\u00e9n).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El trayecto, de dos encuentros virtuales sincr\u00f3nicos de dos horas cada uno, combin\u00f3 una primera instancia a cargo del Dr. Sebasti\u00e1n Novomisky sobre <strong>inteligencia artificial generativa aplicada a negocios reales<\/strong> \u2014prompts, mega prompts, herramientas, criterios de uso responsable\u2014 con una segunda instancia sobre Meta Ads, WhatsApp Business e IA aplicada al marketing, a cargo de los especialistas Manuel Sainz y Tiago Lagos de Turismo Unido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo no fue presentar herramientas, sino dejar a los participantes con <strong>criterios concretos para usar IA en su negocio<\/strong>: planificar contenidos, mejorar mensajes, profesionalizar sus canales comerciales y entender la l\u00f3gica b\u00e1sica de la publicidad digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La articulaci\u00f3n entre Presented y Turismo Unido permiti\u00f3 combinar una primera instancia de comprensi\u00f3n estrat\u00e9gica de la IA con una segunda instancia operativa centrada en campa\u00f1as, canales comerciales y generaci\u00f3n de consultas para comercios locales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre las herramientas trabajadas: ChatGPT, Claude, Gemini, Perplexity, NotebookLM, Canva AI, ElevenLabs, Manus, WhatsApp Business y Meta Ads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PresentED capacit\u00f3 a comercios y PyMEs del Centro PyME-ADENEU (Neuqu\u00e9n) en IA generativa y marketing digital: prompts, Meta Ads, WhatsApp Business y criterios de uso 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