In July 2026, PresentED delivered a training program for businesses and SMEs within the Digital Transformation Program of Centro PyME-ADENEU (Neuquén Economic Development Agency).
The program consisted of two two-hour live online sessions. The first, led by Dr. Sebastián Novomisky, focused on generative artificial intelligence applied to real business contexts—prompts, mega-prompts, tools, and responsible-use criteria. The second session covered Meta Ads, WhatsApp Business, and AI applied to marketing, led by Manuel Sainz and Tiago Lagos, specialists from Turismo Unido.
The goal was not simply to present tools, but to leave participants with concrete criteria for using AI in their businesses: planning content, improving messages, professionalizing commercial channels, and understanding the basic logic of digital advertising.
The collaboration between PresentED and Turismo Unido combined a first stage focused on strategic understanding of AI with a second operational stage centered on campaigns, commercial channels, and generating inquiries for local businesses.
The tools covered included ChatGPT, Claude, Gemini, Perplexity, NotebookLM, Canva AI, ElevenLabs, Manus, WhatsApp Business, and Meta Ads.